Book Review: What Would The Spice Girls Do – Lauren Bravo

I’ll tell you what I want what I really, really want. This book, although I didn’t know what before I bought it, but that is why this review is here so you know from the off. Ok, maybe not my most eloquent intro but I was SO excited by this book.

If you were a 90’s kid you will know the Spice Girls were everything. Hit after hit, I idolised them and when I saw this book I knew I had to read it. I didn’t know quite how much I would enjoy it until I finished it on a trip to London and listened to all the songs as loud as my headphones would go (sorry fellow travellers but you needed to spice up your life.

A collection of personal memories, those of fellow Spice Girls fans and looking at the cultural history of five women who wouldn’t take no for an answer and how they changed our lives. Additionally, Bravo considers modern problems through their eyes and ask what would they do? Hello new motto for life!

This book is incredibly well written, of course it is fun but it’s also very informative. Bravo considers what the Spice Girls were up against for the time, how they broke boundaries and more. The were, an always should be considered groundbreaking in the music industry.

What I found really interesting though, and this might just be the marketing geek in me, was looking at their choices from a marketing perspective. Bravo pointed something out I hadn’t considered that they made the Spice Girls merch something everyone could enjoy. From Spice crisps to a Spice Cam no matter your budget you could enjoy it.

I was a Spice Girls collector, long after the split I was picking up everyone else’s memorabilia at car boot sales to add to my own…it now live at my Mum and Dads. This book brought back the joy I felt for my entire childhood. I was born in 1994, when I was 2 years old I bopped to Wannabe, at 3 I had my own Spice Girl oufits, I had to start school with bunches like Baby Spice. And then, the holy grail, my Mum got us tickets to see them live at Earls Court in December 1999 – minus Geri, although I made up for that in 2007.

I’ve been recommending this to anyone and everyone who I know is a Spice Girls fan, of course I gave it 5 stars. This is a small but mighty book and while I listened to the audiobook, I now need to get my own copy of the actual hardback and proudly display it on my shelves. If you loved the Spice Girls this is for you. Trust me, you won’t forget it.

And now I leave you with the Spice classic that started it all.

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